Florence Main Street presents Win the Window CampaignNovember 1st - December 7thThis holiday season, Shoals shoppers can earn chances to win an estimated $6,200 in merchandise and gift certificates through Win the Window, a campaign by Florence Main Street. Between November 1 and December 7, shoppers can enter to win by spending at least $25 at any of the 38 participating businesses in downtown Florence. The prize windows will be unveiled during Downtown Christmas Open House on Saturday, November 16, and winners will be announced at the end of a Last Chance Shopping Blast on Saturday, December 14.“We will have two windows on Court Street filled with valuable merchandise from local shops, restaurants, and service providers,” said Christina Dorough, Program Coordinator at Florence Main Street. “One window will be geared toward female shoppers, while the other will target male shoppers.” Shoppers will earn entries to win the entire male or female window.The windows will be covered until the unveiling at the November 16 Christmas Open House. “By unveiling the contents of the windows, we hope to build anticipation and get people excited about winning some great prizes,” said Florence Main Street Director Teryl Shields.Shoppers will get an entry for every $25 they spend at a participating business, and there is no limit to how many times individuals can enter. Participating shops and stores will have entry forms, and tables at participating restaurants will have information on how diners can use their receipts to enter.“We all have a lot of shopping to do during the holidays, and this promotion gives people the opportunity to win valuable prizes just by choosing to do their shopping in downtown businesses,” said Jennifer Butler Keeton, chair of the Main Street Promotions Committee. “We think people will discover that they can do most of their holiday shopping in locally owned businesses. Downtown Florence has plenty of options for men’s and women’s clothes, art, jewelry, and home décor, as well as great food, salons, and more.”This project is a collaborative effort between Florence Main Street, business owners, and volunteers. Approximately 38 downtown businesses are participating. The prize windows will be displayed at 205 North Court Street. For more information on the Win the Window contest, call Florence Main Street at 256-760-9648.